Social Media Is Not A Google Ranking Signal
But! It is related. And you should participate!
These guys from Stone Temple Consulting are two of my favorites. Mark Traphagen and Eric Enge are constantly testing the “Google” waters to try to help the rest of us know what to do or not do for the best search outcomes. Common sense tells us that content, SEO, and social media are related and in this video, Mark and Eric have given it a name – reciprocal leverage.
Content is still king and Google is constantly trying to show it’s users the best content that is relevant to the question being asked. I thought they did a great job of explaining the relationship in this fun, cheeky video. Thanks Mark and Eric!